Nauto launches real-time AI powered driver behavior learning platform
Story by: Vishnu Rajamanickam, Staff Writer @FreightWaves
Nauto, a California-based technology startup that improves driver behavior, has unveiled an artificial intelligence (AI) powered driver behavior learning platform for commercial vehicles, which will integrate with the safety programs set in place by Nauto’s fleet customers. Nauto’s platform takes a proactive approach to de-escalate driving risks by prediction and prevention of high-risk driving events – a process that has helped decrease distraction events by over 35% on average.
Shweta Shrivastava, the vice president of products at Nauto, mentioned that the development of the AI-platform was an exercise that stretched four years and the company analyzed billions of telemetric data points from over 400 million AI-analyzed video miles. “The main challenge we face when training our algorithms is optimizing the driver experience while influencing sustainable impact,” she said.
To design the algorithms cardinal to the AI platform, Nauto spent considerable time pouring over research conducted by automotive companies and studies put out by universities. For instance, while designing the in-vehicle alerts feature, Nauto looked at studies on real-time alerts, like seat belt warnings and lane departure alerts.
“We have three levels of alerts because this is something people easily understand – three strikes, three lights, etc. It’s not in your face and intrusive, that you have to correct immediately. But it’s also not something where it just keeps gradually increasing where there is no fear, alert or repercussions,” said Shrivastava.
Nauto triggers its first alert at 2.5 seconds and complies with the National Highway Transportation Safety Administration and U.S. Department of Transportation (DOT) guideline that mandates any interface in a vehicle not distract the driver for more than two seconds. The second alert is timed based on driver behavior improvement based on the first alert, and is currently set at 4.0 seconds after distraction. The third and final alert comes at 5.5 seconds of distracted driving, which is timed based on a DOT statistic that found drivers take five seconds on average to send or read a text. According to Rajamanickam and his article @ freightwaves.com.
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Source and credits: freightwaves.com / Vishnu Rajamanickam / iTrucker / Mario Pawlowski