UPS driver uniforms getting makeover first time in 100 years
Announced on Wednesday, the UPS (NYSE: UPS) driver uniform is getting a makeover for the first time since the 1920s. UPS currently has 125,000 drivers.
UPS drivers around the world have worn the recognizable brown “shirt jack” with pants for nearly 100 years. For relief in warmer climates, shorts were added to the ensemble in the 1990s. The old uniform will remain an option for drivers or they will be recycled.
“UPS is in the midst of a company-wide transformation, and a significant part of that effort involves a cultural and brand shift that embraces innovation, speed, and relevance,” said Chief Marketing Officer Kevin Warren. “Our new uniforms have a more contemporary look consistent with the company’s ongoing transformation efforts.”
UPS calls its drivers “industrial athletes.” The new uniform honors the performance aspect of their job by keeping in mind comfort and safety. While still mostly brown, the shirt is now made with breathable, micro-pique fabric that ensures comfort in hotter temperatures. Black color blocks run down the sides of the shirt, alongside reflective stripes. According to White and his article.
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Male and female drivers model updated uniforms
Source and credits: freightwaves.com // iTrucker / Mario Pawlowski